The will to do good is one of the strongest characteristics of entrepreneur Carl Horn af Rantzien, the founder of The Real Stevia Company. He saw a need for a nutritional change in the society and when travelling to Paraguay he found that stevia could be an important part of a solution.
It was important to give something back to earth and to the people growing the stevia plants in Paraguay. Education and support of the farmers on how to cultivate stevia in a sustainable way was a key pillar. At the same time he saw stevia as an opportunity to prevent the international obesity and diabetes crises by changing consumers nutritional behavior, and reduce sugar and artificial sweeteners in their food and drinks.
Facts & Figures
The Real Stevia Company was founded 2003 by Carl Horn af Rantzien in Stockholm, Sweden. But the story started even earlier in Paraguay in the 1840´s when John Wilhelm Smitt, the great grandfather of Carl Horn, was the first person to export yerba maté and yerba dulce (stevia) from Paraguay to Argentina.
We are a company with close to 400 shareholders with the Horn af Rantzien family as the biggest owner. We work with 11 distributors in 18 countries around Europe and we also have direct sales inside and outside of Europe.
Read more in our Sustainability report 2016 (pdf, 2.6MB).
Find out more about our Environmental Policy (pdf).
Certifications & Memberships
ISO 9001 and 14001 certified since 2012 and 2013 respectively
AEO Certified since 2013
Members of International Stevia Council
Members of Sedex Global
Members of Social Venture Network