In the first interesting part of the survey, regular purchases of stevia has significantly increased when compared to last year!
Swedish consumers have significantly increased the regular purchases of products containing stevia in the past year. This according to a fresh survey* that The Real Stevia Company has commissioned from the research institute Novus, conducted among the Swedish general public. Today 31% responded that they have repeatedly purchased a product containing steviol glycosides as compared to 14% in 2015. Overall, four out of ten Swedes are aware that they have purchased a product containing steviol glycosides.